Colgate launched its Save Water campaign in 2016 with a “turn-off-the-faucet-while-brushing” message. Some 70% of Americans who were aware of the Save Water campaign said it influenced their personal actions with regard to saving water, according to a YouGov survey fielded for Colgate. Further, 58% of those influenced reported turning off the faucet more often while brushing their teeth after hearing the campaign’s message. Globally, the turn-off-the-faucet campaign can lead to a potential re...